+$1.3M YOY in monthly revenue, 25% increase in ROI & 12% reduction in spend

The client needed to measure ROI across all marketing activities and embed attribution into global decision-making.

We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.

Results

$1.3M YOY growth in total monthly revenue & 25% ROI increase
12% spend reduction, 45% improvement in sales volume
60% ROI uplift in paid search
Attribution model is now core to global marketing strategy and allocation of spend

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Contact us

If you'd like to explore how we can help, please get in touch with our data and analytics consultants. We don't have salespeople and your first point of contact will be a subject matter expert from our leadership team.

0345 838 1136

info@lynchpin.com

About the author

Lynchpin

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

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