The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. ​

We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.

Results


  • $1.3M YOY growth in total monthly revenue & 25% ROI increase
  • 12% spend reduction, 45% improvement in sales volume
  • 60% ROI uplift in paid search
  • Attribution model is now core to global marketing strategy and allocation of spend
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If you'd like to explore how we can help, please get in touch with our data and analytics consultants. We don't have salespeople and your first point of contact will be a subject matter expert from our leadership team.