
The client required low-cost automated data transformation and faster insight reporting to drive business value.
We designed and delivered a highly-optimised data pipeline in AWS and introduced Power BI dashboards to deliver organisation-wide insight.
Results
- Clean, structured first-party data empowering planning, decision-making, and readiness for more advanced analytics.
- Channel valuation, unlocking new investment opportunities
- Customer insight enabling cross-sell, up-sell, and responsive targeting
“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.
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About the author
Lynchpin
Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.
Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.
We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.