(Video) How to use Comparisons in GA4

Out with the Segments, in with the Comparisons! In this video, Kevin shows us how to effectively use Comparisons in GA4.

How do I create them?
How do Comparisons work with Exploration reports?
Is there a way of retaining Comparisons to use later?

Our Senior Data Consultant, Kevin, answers all of the above.

For more quick GA4 tips, be sure to check out other videos from our ‘Calling Kevin’ series.

To find out how Lynchpin can help

About the author

Kevin Thomson

After graduating in 2001 with a degree in Computing Science, Kevin started his career as a software developer before branching into Digital Marketing and eventually specialising in Analytics – where he has experience working both client and agency-side.

In the last two years of his almost five years at Lynchpin, Kevin's primary role has been implementing new GA4 platforms for clients and migrating GA3 platforms to GA4. Beyond this, Kevin’s breadth and depth of experience allows him to cover reporting, engineering, and much more across the Lynchpin team.

Outside work, you will find Kevin making sourdough bread, walking his adorable Cocker Spaniel called Luna, running, making music, and looking after his three children.

All author posts