How do you know what’s working and not working and plan for success as the tides of digital measurement continue to change?

The themes of privacy, measurement and marketing effectiveness triangulate around a natural trade and tension: balancing the anonymity of our behaviours and preferences against the ability for brands to reach us relevantly and efficiently.

In this briefing our goal is to give you a practical and independent view of current industry trends and how to successfully navigate them.

Agenda:

We’ll start by exploring the key privacy trends, driven by regulators, big tech and consumer behaviour, and how that is driving change.

Then we’ll look at the practical impact that is having on how we measure digitally, what’s changing and – equally importantly – what’s not changing.

Finally, we’ll explore how you can effectively measure and optimise marketing performance in the context of this change with the right blend of new and existing techniques.