28% increase in content consumption through enhanced customer and marketing analytics

The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment.

We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.

Results

28% increase in content consumption through better customer understanding
Full visibility of campaign performance across performance, social, and brand metrics
Analytics fully embedded as a strategic growth-driver around the business

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Contact us

If you'd like to explore how we can help, please get in touch with our data and analytics consultants. We don't have salespeople and your first point of contact will be a subject matter expert from our leadership team.

0345 838 1136

info@lynchpin.com

About the author

Lynchpin

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

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November 18, 2015