10 Ways to Win at Data Analytics
November 11th and 12th 2015 Lynchpin were excited to attend The Festival of Marketing at Tobacco dock, a sprawling exhibition that encompasses every aspect of marketing. With twelve different stages and that many presentations going on simultaneously, there was a lot of choice, with attendees wishing to clone themselves to get to more than one session at a time. However more than ever data and customer experience were at the heart of most presentations, whether it was content strategy, personalisation, social or where you’d expect to find it on the data and analytics stage.
Predicting that “how to harness the power of data” would be a phrase that would echo through the tunnels of tobacco dock for two days our presentation as you’d expect from Lynchpin was frank, honest and practical. As we also had our 10th Birthday this year, the title was “10 Ways to Win at Data Analytics”.
The below presentation delves into the harsh truths of data, customer centricity, attribution and how to make data really work for your business.