The Fiddler Web Debugger is an extremely useful tool for debugging analytics tools. You can proxy all HTTP traffic through it and view the data contained in all requests going out to analytics systems.
Fiddler also lets you save your session (which contains all the requests and responses made) so that you can open and view it later. This however creates a problem – How do you know which request is which?
Thankfully Fiddler supports comments, you can assign a short comment to each request making it easy to see which requests corresponds to which action you performed in the browser. By default the column that shows the comment is at the very far right making it somewhat hidden, you can simply drag this left to reorder them in a more useful way. To comment a given request, simply click on it and press “m” on your keyboard- this will now put a comment against your request.
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Lynchpin
Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.
Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.
We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.