Case study: Technical migration with enhancements to data quality and platform health

The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability.

We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.

Results

Seamless technical migration with a strengthened strategy
Improvements to data quality and elimination of integration issues
Validated platform health and KPIs, building trust in insight and reporting published by the organisation.

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About the author

Lynchpin

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

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