Google Analytics reports or explorations missing data? This may be down to thresholding in GA4!
In this video, Kevin explains the ins and outs of what thresholding means and the best way to go about removing it (for all the very latest, feel free to skip to 5:21).
For more quick GA4 tips, be sure to check out other videos from our ‘Calling Kevin’ series.
About the author
Kevin Thomson
After graduating in 2001 with a degree in Computing Science, Kevin started his career as a software developer before branching into Digital Marketing and eventually specialising in Analytics – where he has experience working both client and agency-side.
In the last two years of his almost five years at Lynchpin, Kevin's primary role has been implementing new GA4 platforms for clients and migrating GA3 platforms to GA4. Beyond this, Kevin’s breadth and depth of experience allows him to cover reporting, engineering, and much more across the Lynchpin team.
Outside work, you will find Kevin making sourdough bread, walking his adorable Cocker Spaniel called Luna, running, making music, and looking after his three children.