Financial Services

Our data and analytics consultants have years of experience helping Financial Services organisations overcome their challenges and make better-informed decisions.

Financial Services Analytics at Lynchpin

At Lynchpin, we have been working with leading financial services organisations for over 15 years. Our extensive experience in solving the data and analytics challenges that arise in the industry has allowed us to develop a deep understanding of the complex, regulated landscape our clients operate in. While we have encountered many common challenges with our clients over the years, we recognise that every organisation is unique, and tailor our approach to fit each client's specific needs.

Our team of data science, data engineering, and data strategy consultants use the best tools, techniques, and processes to ensure that your data is complete, actionable, and ready when you need it. We pride ourselves on delivering high-quality, flexible support that can be customised to suit the requirements of your organisation.

Our passion for supporting clients use data to make the best possible decisions means we place a considered strategy and your ongoing success at the heart of everything we do. We work closely with your team to ensure that you are using your data in the most effective way, delivering stronger sales and marketing outcomes and driving your business forward.

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Why choose us?

End-to-end expertise

Regardless of where you are on your analytics journey, our highly skilled and knowledgeable team can help you overcome any of the data and analytics challenges that may be holding you back from reaching the next stage in your organisation’s analytics maturity journey.

Whether you are just starting out or are already advanced, Lynchpin offers a wide range of custom support to help you achieve your analytics goals and reach new heights.

A flexible approach

As an independent analytics consultancy, we are vendor-neutral, which enables us to operate solely in the interest of you and your organisation. Our team of experienced analytics consultants help you evaluate the pros and cons of your decisions, enabling you to make informed choices, tailored to your specific needs.

We also provide expert technical and strategic implementation support, whatever solutions you choose, ensuring that you achieve the best possible results.

Proven experience

Our team consists of highly skilled data and analytics professionals with years of experience working both client-side and agency-side. They use their expertise to deliver the best commercial outcomes for our clients, regardless of region, business department, level of data proficiency, and more.

With a deep understanding of the latest data and analytics trends and technologies, our team are equipped to provide custom solutions that cater to your specific needs and requirements.

Our Leadership team

Andrew Hood


As CEO, Andrew leads the talented team at Lynchpin to deliver great work for our clients across data strategy, science and engineering.

With a Masters in Information Systems Engineering, Andrew scaled technical systems behind the first internet hotel reservation systems during the dotcom boom before shifting into developing web analytics and marketing tracking solutions and subsequently founding Lynchpin in 2005.

As well as leading the team at Lynchpin, Andrew acts as Econsultancy's lead consultant, trainer and author on the topic of analytics, and lectures on the MSc in Digital Marketing at Manchester Metropolitan University.

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Anne Sargeant

Data Science Director

With 20+ years of analytical experience, Anne Sargeant heads up Lynchpin’s Data Science team.

Anne has a degree in Maths and Physics and a master’s degree in Statistics. She is an expert in data mining, predictive analytics, and statistical modelling – with a passion for driving business success from their effective deployment.

Prior to joining Lynchpin in 2013, Anne worked as a senior analyst for Experian, Symantec, Avis and SPSS.

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Gary Douglas

Strategy & Engineering Director

Gary Douglas has extensive experience in consulting to build data and analytics strategies and solutions for leading organisations across the UK, EU, and US.

Gary has helped businesses to transform their existing data and build new processes and workflows to enable businesses to scale their ambition through a data-driven mindset – increasing sales, reducing costs and supporting improvements to the customer experience.

Having worked both agency and client-side, and with significant experience in Financial Services organisations in the UK, Gary brings a practical knowledge of successful data and analytics structures.

Building on a PhD in particle physics, Gary understands the challenges from a C-level through to a practitioner-level view.

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Contact us

Our services portfolio is broad and comprehensive. You may be unsure exactly what service is right for the outcomes you are looking for and your own situational needs. We’d be delighted to talk more about your business and how we may be able to help.