Is that the question? With the increasing adoption of data science skills within organisations 1-1 personalisation is easy. So why does it still feel daunting? The …
The Festival of Marketing 2017 saw the great and the good of marketing converge on Tobacco Dock, London for two days of back-to-back marketing seminars. There were …
The latest Web Analytics Wednesday presentation was given by Matt Lovell from fashion retailer Jack Wills on the topic of personalisation. Prior to this role, Matt was …
Every second month, Lynchpin host an event for the analytics community in London Our event is called Web Analytics Wednesday but the world of analytics has evolved …
At Lynchpin we use a range of technologies to measure and report on data throughout the customer journey and over the last 5 years Tableau has become …
Tim Bush – Data Scientist at Lynchpin. Obviously, the best Christmas song ever written is Fairytale of New York. It contains despair, heartbreak and profanity, a bit …
On 23rd November 2016, we were once again back at Zero-01 in Soho for Web Analytics Wednesday and this time we had three great presenters from …
Alistair Forsyth, Senior analyst and Cameron Gray, Data Engineer attended the London leg of the Tableau on tour conference over two days 14-15 June 2016. We use …
We recently wrote a blog post about the future of artificial intelligence and the likelihood of our jobs being automated by a robot. This got us thinking, …
In a previous blog entry we remarked on the latest data infographic showing the increasing complexity of the (big) data landscape. As companies continue to invest further …