Data Science Archives - Lynchpin

CASE STUDY: Strengthening measurement strategy, data tracking & collection and reporting for a media organisation

CASE STUDY: Business intelligence and analytics maturity for a US-based credit union

CASE STUDY: Data architecture, automation and BI for a global publishing company

CASE STUDY: Cloud-based automation and BI for a travel business

CASE STUDY: Persona development through clustering for a global publishing company

CASE STUDY: Sentiment Analysis

CASE STUDY: Optimising digital marketing spend for a global travel organisation

CASE STUDY: Econometrics with a pharmaceutical organisation

CASE STUDY: Exploiting customer lifetime value (CLV) through advanced analytics

CASE STUDY: Optimising ROI on marketing spend across TV and digital