Data architecture, automation and BI for a global publishing company

How we helped our client to cut costs, improve efficiency and commercial…


Discovering new directions: Cloud-based automation and BI for a travel business

How we helped our latest travel client navigate the sudden market shift of 2020…


Persona development through clustering for a global publishing company

BackgroundA leading global scientific publishing company had attempted to…


Sentiment Analysis

What is Sentiment Analysis?Sentiment analysis uses the wealth of data available…


Optimising digital marketing spend for a global travel organisation

Results +25% improvements in overall ROI on marketing spend +45% improvements…


Econometrics with a pharmaceutical organisation

The ChallengeWorking in the B2B2C realm, it is challenging to optimise…


Exploiting customer lifetime value (CLV) through advanced analytics

Results CLV increased by 3% in the first 6 months of the initiative Churn was…


Optimising ROI on marketing spend across TV and digital

The Client Experienced highly complex customer behaviour across re-activation…