Data architecture, automation and BI for a global publishing company
How we helped our client to cut costs, improve efficiency and commercial…
Discovering new directions: Cloud-based automation and BI for a travel business
How we helped our latest travel client navigate the sudden market shift of 2020…
Persona development through clustering for a global publishing company
BackgroundA leading global scientific publishing company had attempted to…
Optimising digital marketing spend for a global travel organisation
Results +25% improvements in overall ROI on marketing spend +45% improvements…
Econometrics with a pharmaceutical organisation
The ChallengeWorking in the B2B2C realm, it is challenging to optimise…
Exploiting customer lifetime value (CLV) through advanced analytics
Results CLV increased by 3% in the first 6 months of the initiative Churn was…
Optimising ROI on marketing spend across TV and digital
The Client Experienced highly complex customer behaviour across re-activation…